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Michael Siegrist

Michael Siegrist

Michael Siegrist is Professor in Consumer Behavior at the Institute for Environmental Decisions (IED), ETH Zurich, Switzerland. The research focus of his research is on risk perception, risk communication, acceptance of new technologies, and decision making under uncertainty. He is especially interested in food and consumer behavior. He is currently an Associate Area Editor of the Journal Risk Analysis. He also serves on the editorial board of Human and Ecological Risk Assessment and Journal of Risk Research.

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